by Scott Stapp recently discussed how Creed has maintained its popularity and connected with younger audiences. He shared his insights in an interview with KLAQ.
The Creed frontman attributed the band’s resurgence to the power of social media platforms and their ability to reach new generations of fans.
“The only thing I can credit it to is social media,” Stapp said. “Everything going viral on TikTok and Instagram and really connecting with the younger generation.”
Stapp also offered advice to aspiring musicians beyond discussing the band’s renewed popularity. He emphasized the importance of treating music as a professional craft, maintaining good health, and building a reliable support system around them.
The band’s viral resurgence on social media has been nothing short of remarkable. Their classic performances have found new life among younger audiences who weren’t even born during Creed’s commercial peak.
Vice reported that Creed’s 2001 Dallas Cowboys halftime show performance has been widely shared on TikTok and X (formerly Twitter). The performance has garnered millions of views and linked the band’s nostalgic sound to new generations through semi-ironic and patriotic posts. The performance clips have become a cultural touchstone for younger fans discovering the band’s music for the first time.
The band’s music has also found an unexpected home as a soundtrack for everyday life on social media. Vice noted that Creed’s songs have become popular background music on TikTok for videos depicting relatable scenes like drinking on a budget. These videos have accrued millions of views. This phenomenon has positioned Creed’s emotional and nostalgic sound as a soundtrack for modern youth experiences.
Stapp’s emphasis on professionalism and health reflects lessons learned throughout his career. Ultimate Guitar revealed that he shared that Creed’s lasting popularity is partly due to a focus on these principles. He advised musicians to take care of their physical and mental well-being and cultivate reliable teams to sustain their careers.
The combination of viral social media moments and the band’s enduring musical legacy has created an unexpected second act for Creed. This proves that great music can transcend generations when given the right platform to reach new audiences.
